How casino software is developed — Important stages

 Online casino industry is booming like anything and is expected to reach about $74 mn by 2022, according to Statista. So, the right time to start investing in the casino software development process is now. Once you have figured out the correct software development company, you need to choose between the turnkey casino and white label casino. Regardless of the type chosen, the software development process has same stages, which are covered in this post.

Important stages in software development for online casino

The software development lifecycle for online casino has the following stages:

a. Conceptualization: Concept development is the first stage of the casino software development process. The business owner dictates the limits and scope of the project and asks the developer to come with the solution that meets his requirements most closely. What features will be available on the platform, how traffic will be managed, payment processing system, content library management, etc. define the probable structure of the platform.

The developers does the need analysis first, and then, suggests the features to incorporate to ensure good player experience as well as an effective revenue source for the casino operator. Based on initial discussions, the developer may suggest to choose from turnkey or white label casino. Both have their advantages and disadvantages.

Apart from functionalities, the theme of the platform is conceptualized as well at the start. In case of white label casino, every feature is pre-determined and the business client has to just incorporate the branding strategy. Theme lays down the pathway following which the platform will deliver the value to the casino operator.

b. Prototype creation: Based on the discussions and wireframing done in the conceptualization stage, the prototype is created. The client and the casino software development specialist discuss and find out if the prototype is functioning as desired or needs going back to the strategy formulation part. At this stage, the scope of the business model and its constraints are found out and a window for improvement is created so that the platform can be reinvented later as response to user expectations.

The parties decide the budget at which the project has to work and shop for the features that can be incorporated at this stage. The decisions regarding addition or removal of features also emerge from the prototype creation and subsequent testing stage.

c. Platform development: Based on the prototype, the complete platform is further developed. It may require a team of graphic designers, visualizers and coders. With the improvement in technology, the AI and VR/AR experts can also be consulted for to develop the prototype fully into a functional platform. In the development stage, the experts may save the time by offering a white label casino, which is a ready-to-use interface and dispenses with the need to code and design. Only changing the logo and theme of the platform can help put a white label casino in functional mode.

d. Testing: The testing of the platform is important no matter what type of casino is being developed. With the help of testing, the shortcomings can be removed. The software is tested for load management, functionality delivery, experience delivery, accessibility, responsiveness, etc. and the testing becomes more intense at the pre-launch stage. All problems in the platform are identified by taking the process from the start each time, and those are rectified the fastest possible to ensure meeting the deadline of project delivery.

e. Release: Once all the work, such as, conceptualization, prototyping, coding, testing and quality checking is completed, the platform is released either as a website or web app, or mobile app or both, depending upon the requirement of the business model. Some casino operators require only a mobile-optimized website where all games are provided in instant play mode, while those with additional budget release both the website and the mobile app for iOS and Android devices. The white label casino software takes less time to release as compared to the one built from the scratch.

New developments in the online casino software building process

Online casinos of modern age have several time-forward features that can offer maximum entertainment and seamless gambling process to the end users. Such developments improve various aspects of functioning of an online casino software, which include:

a. Introduction of blockchain technology: Casino gamblers need faster transaction support. Such support is available in cryptocurrency transactions which don’t take more than a few minutes to complete. The use of blockchain technology enables cryptocurrency transactions and brings immediacy in the process.

b. Internet payment system: Since the casino is working online, it needs to support online or internet-based payments. So, the seamless integration of internet payment systems is a must.

c. Cost-effective transactions: The players won’t like the idea of their payments going through a cut. So, the introduction of cost-effective transactions that offer complete access to funds is another area where a lot of development is taking place.

d. Enhanced anonymity: While the bank transfers require furnishing complete information, the cryptocurrency transactions allow the players to stay anonymous. Thus, the players enjoy better comfort and complete privacy when the developers focus on cryptocurrency feature implementation.

e. Mobile gaming: The players are on their mobile phones almost all the time and they have all kinds of applications which fulfil their different needs. The introduction of mobile gaming in the online casino software allows operators to stay tuned to the present times. It can help them reach and serve the wider audience and have every hour as business hour, which means more revenues for them.

To sum up,

The casino software development lifecycle has multiple stages. Right from conceptualization to release, the developers keep the clients in loop and ensure that the product development is aligned to client expectations. The white label casinos offer faster solution and remove the development part from the whole process. With a focus on emerging trends, the developers include various features which are relevant to the present and coming times. Thus, software development for casinos is an ever-evolving process and so, the operators must have the budget aside for new feature updations and other improvements to stay relevant in the long run.